Should Broward County be renamed Fort Lauderdale County?

January 10, 2013

Fort Lauderdale is a familiar destination. People visit, vacation, move to, and open businesses in Fort Lauderdale. For those of us who don’t live or work here, Broward County is much less well-known. Who vacations or moves to Broward County? Should we capitalize on the equity in the Fort Lauderdale brand and change the name of Broward County to Fort Lauderdale County? And if we do, how would that affect the 31 cities (only one of which is called Fort Lauderdale) that call Broward County home?


Hon. Patty Asseff, Commissioner, City of Hollywood
Commissioner Asseff has served on the City Commission since 2008, and was recently re-elected to serve a second term. A resident of Hollywood for more than 45 years, she is a civic activist, community leader and a successful business person. Commissioner Asseff serves on numerous boards and organizations including Florida League of Cities, South Florida Regional Planning Council and the Gold Coast Clean Air Coalition.

Gregory Stuart, Exec Director, Broward Metropolitan Planning Organization
Greg brings more than 20 years of transportation and land use planning experience in both private and public sectors. He secured Federal appropriations for major transportation projects, modified state rules to facilitate traffic mitigation and stimulated redevelopment efforts by working cooperatively with municipalities, counties, and Florida Departments of Transportation Community Affairs

Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising.
Headquartered in Ft. Lauderdale, Florida, Zimmerman Advertising is the 14th largest ranked advertising agency in the country, with published billings of nearly $3 billion.   In addition, he shares ownership in the Florida Panthers, NHL Hockey team. Most recently, he was the winner of the Ernst & Young Entrepreneur Of The Year® 2012 Award for the Corporate Innovator Category in Florida.


Brittany Wallman, senior reporter, Sun Sentinel
Brittany covers Broward County government and elections and writes for the Broward Politics blog.

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