Is Ecotourism Part of South Florida’s Future?

April 4, 2013

Mass tourism is Broward County’s biggest driving engine. How do we capitalize on that commerce to expand the low-impact ecotourism market aimed at conserving our fragile and pristine assets? And, how do we strike a balance between the business and conservation sides of the equation?

Other markets claim to be successful ecotourism destinations, but at what cost? Just last month, Outside Magazine reported on overcrowded Whale shark-watching in Mexico citing it “may be doing more harm than good.”

Learn from a panel of experts what is being done today and what could Broward County’s future look like.


Mark Ellert, Co-founder and President, Guy Harvey Outpost Resorts, a boutique hotel company dedicated to sustainable tourism. Mark has a diverse career in hotel and commercial development property management, consulting and brokerage.

Carlos Molinet
, Senior VP, Greater Fort Lauderdale CVB. A long term veteran of the hospitality industry, Carlos has held positions as Area General Manager, General Manager, and Director of Operations for renowned hotel companies including Starwood, Wyndham, Hyatt and Hilton.

Timothy O’Neil, Chief Marketing Officer, Wildlife Foundation of Florida, which helps ensure the preservation and protection of Florida’s fish and wildlife resources . Tim is one of the founders of Teva Sandals, and has been account manager for two worldwide advertising agencies working with clients such as Apple and Xerox, among others.

Richard WhiteCloud, Founder/Executive Director, Sea Turtle Oversight Protection (STOP). Richard has worked in environmental sustainability conservation for two decades serving such causes as manatee grass bed rehabilitation and mangrove habitat restoration and coastal environmental impacts.


Rosemary Goudreau, Editorial Page Editor, Sun Sentinel