Kathleen O’Leary, Ph.D. bio

Dr. Kathleen O’Leary

Associate Professor of Marketing, NSU H.Wayne Huizenga College of Business & Entrepreneurship



2003 – Ph.D. – Marketing – Doctorate – Florida Atlantic University 
1988 – MBA – Marketing – Masters – Pace University 
1976 – BA – Communications – Bachelors – Penn State University


Area of Speciality or Primary Teaching Area

Internet marketing, managerial marketing, international marketing and buyer behavior.


Dr. Kathleen (Bay) O’Leary joined the H. Wayne Huizenga College of Business and Entrepreneurship as an Associate Professor of Marketing in January, 2008. After receiving her Ph.D. from Florida Atlantic University in 2003, she taught at Barry University in North Miami. Bay teaches mainly at the graduate level. 

Dr. O’Leary has many professional publications. Her main area of research focuses on branding. Dr. O’Leary’s teaching experience includes Internet marketing, managerial marketing, international marketing and buyer behavior. 

Her teaching philosophy of incorporating real business experience into the classroom is evident in her courses. She believes that learning and experience go hand in hand. From her own years in the marketing industry, she draws on real issues that arise in marketing.

Conference Presentations

Miami’s Modern District: A Case Study of Place Marketing Narratives , Society for Marketing Advances, 2016, Atlanta

Inbound Marketing: the Impact of a Firm’s Visibility, Management, Active Listening and Community Building on Consumer Purchase Intention and Word-of-Mouth Marketing, Society for Marketing Advances, 2016, Atlanta

My Kingdom for Five Stars; Incentivized Customer Reviews, Academy of Marketing Science, 2016, Paris, France

“Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals” , Allied Academics International Conference, 2010, New Orleans, LA

“A Longitudinal Study of German Travel Consumers’ Perception of Lithuania”, The International Academy of Business and Public Administration Discipline, 2008, Orlando

“International Terror Attacks: do they have an Effect on German Travel Consumers’ Perceptions and Future Travel plans”, American Society of Business and Behavioral Sciences, 2007, Las Vegas

“German Travel Consumers’ Perceptions of Northern Ireland”, American Society of Business and Behavioral Sciences, 2007, Las Vegas

“A Generational Cohorts Approach to Segmentation”, Annual Conference, 2006, Charleston, SC

“Perceptions of German Travel Consumers’: A Longitudinal Study of Northern Ireland”, Fourth Global Conference on Business & Economics, 2005, UK

“The Effect of International Terror Attacks on German Consumers’ Perceptions and Future Travel Plans”, Fourth International Business and Economy Conference, 2005, Waikiki, HI

“Perception of Northern Ireland as a Vacation Destination for German Tourists”, 46th Annual Fall Conference, 2004, Grand Junction

“Factors Separating Winners and Losers in e-Business”, The International Applied Business Research Conference, 2004, San Juan, Puerto Rico

“Relational Norms and Franchisee Reaction to Franchisor Web Sites”, Proceedings of the 2003 International Society of Franchising Conference, 2003, San Antonio, TX



Kathleen O’Leary, Maria Petrescu, Selima Ben Mrad, Deborah Goldring (2017). Incentivized Reviews: Promising the Moon for a few Starts.  Journal of Retailing and Consumer Services, 36(1), .

Kathleen O’Leary, Selima Ben Mrad (2017). Consumer Initial Trust Toward Internet Only Banks in France.  Journal of Strategic Marketing, submitted(submitted), .

Kathleen O’Leary, S. Benn & Russell Abratt (2016). Defining and Identifying Stakeholders: Views from Management and Stakeholders.  South African Journal of Business Management, 47(2), 1-12.

Kathleen O’Leary, Blaine Branchik (2016). Funny, Scary, Dead: Negative Depictions of Male Homosexuality in American Advertising.  Journal of Historical Research in Marketing, 8(4), TBD.

Marife Mendez & Michael Bendixen & Yuliya Yurova & Russell Abratt & Kathleen O’Leary (2015). Sales Promotion and Brand Loyalty: Some New Insights.  International Journal of Education and Social Science, 2(1), 103-117.

Kathleen O’Leary, Pradeep Korgaonkar & Enrique Becerra & Deborah Goldring (2010). Product Classifications, Consumer Characteristics and Patronage Preference for Online Auctions.  Journal of Retailing and Consumer Services, 3(17), 270-277.

Kathleen O’Leary, Ron Lennon & Randall Rentfro (2010). Social Marketing and Distracted Driving Behaviors in Young Adults: The Effectiveness of Fear Appeals.  Academy of Marketing Studies, 14(2), 113.

Kathleen O’Leary, Pradeep Korgaonkar (2009). Critical Factors to Successful Website Development: Opinions of Website Designers and developers.  International Journal of E-Business Research, 5( 4), 39-54.

Kathleen O’Leary, Pradeep Korgaonkar (2008). Product, Marketing and Website Attributes Discriminating Between Successful and Failed Internet Busi.  Journal of Internet Commerce, 7(4), 0.

Kathleen O’Leary, Ron Lennon (2008). International Terror Attacks: Do they have an effect on German Consumer’s Perceptions and Travel Plans?.  American Society of Business and Behavioral Sciences Journal, 3(1), .

O’Leary, Bay and Korgaonkar, Pradeep (2006). Management, Market and Financial Factors Separating Winners and Losers in E-Business.  Journal of Computer Mediated Communications, July, 11(4), .

O’Leary, Bay and co-author (2002). Knowledge Through Partnering: Business-to-Business Relationships in the Information Economy.  Journal of Business-to-Business Marketing, Book Review Essay, 9(3), .

O’Leary, Bay with co-authors (2002). Web Advertising and Hispanics.  Journal of Consumer Marketing, 18(2, 3), .

Korgaonkar, Pradeep, Ronnie Silverblatt and Bay O’Leary (2002). Web Usage and Hispanics.  Journal of Applied Business Research, 22( ), .

Kathleen O’Leary, C.M. Sashi (2001). The Role of Internet Auctions in the Expansion of B2B Markets.  Industrial Marketing Management, 31(1), 1-8.